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Honest Toolkit
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Selling online, step by step

Prices, margins and tax, sorted before you open your store.

For anyone about to sell online, from a side project to a first real store: get the numbers right before the first order comes in.

Start with a cushion for slow months, then work tax into your prices and check your margin, then open your store with the checklist.

The steps, in order

  1. CalculatorEmergency fund
  2. CalculatorVAT and sales tax
  3. CalculatorMargin and markup
  4. ChecklistStarting an online store